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From daily commuting to outdoor adventures, ASICS has footwear and apparel to see you through your activity of choice. The Japanese brand has been developing activewear for over 50 years, hitting the sweet spot of form and function over and over again. Innovative technologies such as core GEL cushioning and Flytefoam encourage users to go further with every step they take. This eventually led to a range of performance-enhancing sports shoes and apparel that are perfect for professional athletes and active consumers alike.